As part of my Master’s of Design thesis (READ HERE), it explores how a parallel and interwoven design approach to both architecture and graphic design, both driven by the same design concept, can expand on their individual impacts, creating a more cohesive and expansive design narrative.
What resulted is an overall design narrative that expresses the three characteristics through architecture and the visual identity. Each design component has a strength in what they can communicate, coming together to form a more expressive and cohesive design.